"More efficient technologies use less energy, and thus they cost less, which often encourages us to use them more—resulting in a net increase in energy use."

As soon as energy, either dirty or green, is a product for sale in the free market, the incentive of the seller is to maximise the profit; so, produce more and try to make people buy more. Climate change can be successfully addressed only if we manage, somehow, to exclude energy from the free market.

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